Editorial Standards

These standards govern everything published on Best Marketing. They exist so you can trust what you read and act on it.

Sourcing

Factual claims about platforms, algorithms, policies and benchmarks are linked to a primary source — the platform's own documentation or a recognised authority (for example Google Search Central, Google Ads Help, Meta Business Help, the U.S. Federal Trade Commission, or published industry research). We prefer the original over a blog that summarises it. Statistics are dated, because marketing data ages quickly.

Independence

Recommendations are made on the merits. Advertising and affiliate relationships never determine which tools or tactics we endorse, and sponsored content is never disguised as editorial. Advertising is clearly labelled.

Review

Every tutorial is reviewed by our editor, Joy Jacob, for accuracy, clarity and currency before publication. Author bylines on Best Marketing refer to real people; we do not publish under invented personas.

Accuracy & corrections

If we get something wrong, we fix it. Material corrections are noted on the article. Platforms change constantly — if a tactic or screenshot is out of date, please let us know and we'll verify and update.

AI use

We may use software tools to assist research and drafting, but every published piece is fact-checked and edited by a human against primary sources. We do not publish unreviewed, auto-generated content, and we do not republish other people's work as our own.

Scope & limits

Best Marketing is educational. Marketing results depend on factors we can't see — your audience, offer, budget and market — so nothing here is a guarantee. See our disclaimer.